I'm so
glad you're
Here
Hi! I'm Amy
There's one question I've found myself asking for as long as I can remember.
Whenever someone says,
"Oh, I could never do that."
My instinct is always to ask...
Why not?
Not because I believe everything is easy.
But because I've always been curious about what becomes possible when we question the limits we've placed on ourselves.
That curiosity has shaped both my life and my work.
My Story
Growing up in a small town in Iowa, I always had big dreams.
I didn't pursue those dreams alone.
Throughout my life, I have been fortunate to have parents, teachers, mentors, leaders and friends who challenged me to think bigger, encouraged me to take chances, and reminded me of what I was capable of when I couldn't always see it myself.
They helped me realise that sometimes what feels impossible is simply something we haven't figured out yet.
That mindset has guided so many moments in my life – starting at four years old joining an all-boys t-ball team a girls team didn’t yet exist, to finding my own way to study abroad when the opportunity didn't exist, and eventually building a life and career on the other side of the world in Australia.
Those experiences shaped the way I see the world.
They taught me that the biggest barriers are rarely a lack of capability.
They are often the stories we tell ourselves
My Journey
I’ve spent more than two decades of my career working alongside leaders, teams and organisations, helping people grow, lead and create meaningful impact.
Along the way, I've built leadership programs, launched award-winning women's networks across Australia, New Zealand and Asia-Pacific, created mentoring communities, interviewed inspiring leaders through a global podcast, and supported people through moments of growth and change. I have led workshops and helped women start businesses from ground up (literally helping build) to re-launching, navigate career changes, identity of motherhood, and branding.
Whether working with individuals, teams or leaders, I noticed a powerful pattern.
The biggest barriers to growth were rarely talent, intelligence or opportunity.
They were self-doubt.
Fear.
Uncertainty.
The quiet thoughts that sound like:
"Maybe I'm not ready."
"Maybe I'm not capable."
"Maybe someone else could do this better."
That curiosity led me to study and explore psychology, leadership, coaching, human behaviour and, most recently, complete an advanced degree in neuroscience.
Not because I was searching for a formula for success.
But because I wanted to better understand what helps people move beyond the stories that hold them back and step into what is possible.
Why I Created Aimfluence
Starting something new can feel exciting and deeply uncomfortable at the same time.
That feeling of:
"I'm doing something new—but I don't want to lose myself in the process."
is something I understand.
Aimfluence was created from my own experiences, my curiosity about human potential, and my desire to be the kind of person for others that so many people have been for me.
Someone who asks the questions.
Someone who challenges the limits.
Someone who reminds you of what you are capable of when you can't quite see it yet.
My Approach
My coaching combines neuroscience, leadership experience, human behaviour and practical coaching tools to help people create lasting change from the inside out.
I believe sustainable growth doesn't come from becoming someone else.
It comes from understanding yourself more deeply, recognising what's holding you back, and intentionally choosing who you want to become.
Together, we'll explore your thinking, strengthen your self-belief, build confidence and develop the courage to take meaningful action.
Because transformation isn't about changing who you are.
It's about becoming more of who you've always been capable of being.
Who I Work With
I work with trailblazers—and those becoming one.
People who feel there's something more within them.
People with ideas they haven't yet shared.
Leaders who want to create impact without sacrificing themselves.
Professionals navigating change.
Women ready to own their voice, expand their influence and step into opportunities they once questioned they were worthy of.
Whether you're starting a business, changing careers, stepping into leadership, navigating the identity of motherhood, focusing on personal or business branding, or redefining what success looks like, I help you reconnect with your own inner authority and trust yourself through the journey.
A Little More About Me
Outside of coaching, you'll usually find me spending time with my family, reading, listening to podcasts, exploring outdoors, playing sand volleyball, traveling overseas (or I even love a good weekend away) or learning something new about human behaviour and performance.
Becoming a mother has deepened my perspective on courage, leadership and legacy. It has reminded me that the way we show up today shapes the possibilities we create for the next generation.
My Philosophy
Aim to Believe. Aim to See. Aim to Do.
Believe in what's possible.
See it within yourself.
Then have the courage to take action.
Because the world doesn't change when we wait until we feel ready.
It changes when someone is willing to ask:
Why not?
I'd be honoured to walk alongside you.